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About web cookies

Web cookies are small snippets of text saved on your computer or mobile device that distinguish you from other users of a website. Like most websites, WWF uses cookies.

We use cookies for five main purposes:

  • To let you do things on our website - for example, if you make a donation or use our footprint calculator, cookies remember where you are in the process from page to page.
  • To improve your experience of our website - for example, so you only get asked to take a survey once, or to hide a form if you’ve already seen it.
  • Collect anonymous statistics - it’s really useful for us to be able to see which pages are the most popular and how people are using them.
  • Social media - if you use Twitter or Facebook, cookies can help smooth the sharing process between our site and your online feeds.
  • Measuring how cost-effective our advertising is - as a charity, we need to watch our advertising spend carefully. Cookies are used to help us see how many people who click our adverts go on to do something further (for example, donating, adopting an animal, or becoming a member). These cookies expire after 30 days of inactivity and do not contain information that can personally identify you.

Website cookie acceptance

By using our website you consent to our use of cookies as updated from time to time and the cookies we use will be stored on your device (unless rejected or disabled by your browser).

Turning cookies off

Internet browsers normally accept cookies by default. However, all modern browsers let you turn off either all or third-party cookies. This varies depending on which browser you're using. If you do not accept our use of cookies as set out above, please set your browser to reject cookies. This may impair your ability to use our website. The option to do this is usually found in your browser’s Options, Settings, or Preferences menu.

How to change your cookie settings in:

Internet Explorer




iPhone and iPad


We may update our use of cookies from time to time and this policy, so please check this policy regularly.

You can find out more about cookies at www.allaboutcookies.org.

More information about how we handle your data can be found on our Privacy Policy page

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